Over the past several years the global retail industry has undergone a massive change. In response to the restrictions of the pandemic, e-commerce solidified its position as a growing avenue for retail sales, moving the market further away from a traditional retail model — the so-called “brick and mortar” approach of working entirely from a storefront.

As the world reopens, however, the landscape retailers face is again shifting dramatically. Consumers are returning to stores but with a new set of expectations for what constitutes an optimal retail experience. Increasingly those consumers have come to expect the benefits and convenience of new smart retail models.

Smart retail combines the appeal of traditional, in-store shopping with the convenience of a digital experience and allows retailers — through the fusion of technology and physical stores — to offer their consumers more personalized, blended, and immersive experiences. Experiences tailored to their specific interests, tastes, and preferences, and geared to move consumers from the periphery to the center of their own unique shopping journey.

Download Fibocom's whitepaper and gain insights on the key drivers to accelerate the smart retail revolution and how smart wireless technology enables the digitalized, intelligent smart retail systems.